Back to Your Brand Basics: Reconnect with Your Brand the Way it Deserves

It's easy to get so lost in the humdrum of work that you forget what you were working towards. Our workspaces rarely reflect what we actually want to accomplish! Want to know how to rediscover your brand and transform your work motivation? Here's what our design experts have to say!

Your Brand is Your Most Powerful Asset

Reflecting your brand in your workspace is more than just a design choice. It's your road to daily success. Why? Employee motivation is linked to conviction for your company's mission. When the connection to the brand is strong, the workplace productivity increases. Your brand makes you unique, sets you apart from the crowd. In our workspaces, we want to feel that difference. It gives us the encouragement that our work has a purpose. If that isn't felt in the workspace, employees can't connect to it with the same daily vitality.

So if it's not just a refresh, what is the best way to go about a brand redesign in your workspace?

If you want to initiate a productive redesign, revisit what your brand stands for and how it can be expressed in your environment. Consider making changes that will reorient spaces like:

Reception Desk & Entrance Space: Your reception desk makes the initial impression on your clients. Does it convey who you are from first glance? Choose furniture that’s not only functional but also reflects your brand’s identity. Consider sleek and modern desks and chairs with welcoming and comfortable textiles. Incorporate clear signage that establishes your brand immediately, using sophisticated acrylic, professional wood or bold colors.

Conference Room: Your conference room is where you conduct client relations, giving it priority over showcasing the strength of your brand. Redesigning the conference room begins with a functional, stylish table and intentionally selected seating elements to encourage collaboration. Your incorporation of technological convenience and comfort to the space depends on your brand identity. Consider the addition of screens and sound systems to enhance the capabilities of your space.

Desks & Cubicle Space: For desks and cubicles, revisit what environment will best suit the work you accomplish daily. Consider an open floor plan with ergonomic furniture and flexible desks and storage spaces. Invest in furniture that incorporates textures and colors that reinforce your brand identity, from rich wood elements to dynamic, colorful patterns and styles.

Recentering on your brand will boost employee morale, improve productivity, and create a lasting impression on clients and customers. When your workspace authentically represents your brand, it fosters a sense of pride and connection among your team. Your goal should be to communicate your identity to everyone who walks through the door instantly.

It’s not just about aesthetics; it’s about creating an environment that inspires and empowers your brand for growth and success.

Ready to Get Started?

At Office Express, we are here to help. Whatever your workspace needs are, our team is excited to get to know and collaborate with you!

Call us at (877) 795-2600 to learn more!