Being Brand Loyal in Challenging Times

by Diana L. Martin

Anyone who knows me well will tell you that I’m a very particular person. Actually, they may say persnickety, finicky or fussy. Personally, I think exacting, meticulous or discriminating are better adjectives. When I find something I like I don’t like having to make substitutions. Consequently, the whole pandemic situation is not good for people like me - especially in the grocery store!

Supply chain issues exist everywhere, in every industry, and it’s just getting worse. If you’re like me and are brand loyal, you’re probably a bit frustrated.