The Membership Debate - How Much Money Do They Really Save Your Company?

by Diana L. Martin

Several years ago, we published a blog titled, “Are Memberships Worth the Cost?” which generated more views than any other blog up to that point. Today it still reigns as the most-viewed blog we’ve ever posted and we’ve received some passionate comments on it.

Fast forward five years and in 2023 memberships are still going strong as a marketing and sales tool. I want to spend just a few minutes revisiting this topic today since it’s still quite a popular one.