Customer Experience in Our Packaged World
by Sarah Izzo
Custom Packaging and Wrappers / Seals
The great thing about packaging—it is one of the best opportunities to build your brand awareness and get your message out there. It is a guaranteed advertisement and chance to create a unique customer experience of your brand. Depending upon volume and product, sometimes the custom price is comparable to the generic. Consumers are visual and packaging is frequently a subconscious deciding factor conveying quality, confidence, and value.
Packaging is the way we keep our world organized as well as clean. It is the printed label on the bottle, the colorful branded box the bottle goes into and the shopping bag with the company logo on it to carry it all. It can be product specific, such as a particular flavor, or just company brand so it works for a variety of items or purposes. It can be shelf display, final product container or just the disposable one-time-use protective wrapper. Every consumer in American society is looking at, opening, and using packaging multiple times per day—just go into your own kitchen or bathroom.
“Design adds value
faster than it adds costs.
”
With the new guidelines around public safety and cleanliness, there may be new requirements for individual or disposable protective packaging. Some packages might have to be durable to withstand sanitization or disposable with the least amount of environmental impact while being affordable. We say always consider custom and weigh the potential benefits.
Don’t have a large volume need? No worries—there are many creative solutions such as combining generic packaging with a custom seal label. This is where we shine at OEX - you don’t have to be the expert! We will discuss your unique needs and work as a member of your team to find the right package solution.
To begin, we will need to know:
When do you need it?
What is the product?
Who is the consumer?
How are they buying it?
Let’s start the conversation! Let the design and print experts at OEX simplify it for you—go online to request a quote, email us at print@oexusa.com or call us directly at 248.307.1842.
