by Diana L. Martin

Stickers vs. labels - what's the difference?  

Is there one?

Why yes, there is.  Both labels and stickers are a piece of material (usually paper, vinyl or polypropylene) that have an adhesive backing.  However, they have different purposes and designs.

Labels are used primarily for informational purposes. They can be on sheets or rolls and are a designed to fit a specific space (rectangle and circle are the most common shapes).  Labels normally contain text that provides information about a product. For instance:

by Sean Beaupre

Having graphic design work done for a custom printing project is a process in which both the designer and the client are involved. Today we’re offering two tips to help make this process go more smoothly and ensure that you as the client are satisfied with the final product.

by Diana L. Martin

Every business needs printed materials -  brochures that advertise the company's services, envelopes, stationery, business cards, invoices, work orders, etc.  All of these items are a type of marketing for your business.  Every letter you send out on letterhead, every work order that you leave with a client, every piece of paper that has your company information on it gets your company name out in front of people and it is important that the impression left behind is positive and professional.

by Alex Plachta

Not everything is easy to draw! In fact, I’d argue that almost everything is hard to draw! Illustrator and Photoshop can be challenging for the novice creator and photographing items is not always the simplest process. There are plenty of sites where you can purchase images, but on some jobs (like this blog) you might be able to find something totally acceptable - and high quality - without having to pay for the rights to the image. Here are two sites where you can find free images for whatever you’re designing. 

by Alex Plachta, Print Department Manager

A few years ago there was a thought that everyone would go to exclusively digital invitations and advertisements, but that has proven not to be the case - at least not yet. Maybe in another 15 years it will be, but even the younger crowd likes getting some physical material and research shows that people are more likely to remember information when there is a physical piece to touch and feel.

Magnets are underrated. Companies tend to bypass them as an option when looking for swag. The next time you’re planning a big event, consider purchasing some customized magnets - they’re small, inexpensive (good for the budget), yet can be a powerful tool because they can be used in so many places. Plus, they’re cool! Not convinced yet… well then continue reading!

by Alex Plachta

This week we are going to cover paper weights! There are many articles out there that will explain exactly how paper weights are determined but for now, we won’t deep dive into that. It is more relevant to a paper mill’s production process than it is to real life uses. So here we go!