by Diana L. Martin

If you run a business, you know the importance of keeping expenses down.  When it comes to your internal printing costs, standard operating procedure is to print internal documents in black or grayscale and save the pretty color prints for customer-facing documents or presentations.  Other ways to save money include using compatible or remanufactured cartridges instead of OEM cartridges, printing in draft mode instead of normal or high-quality modes and having one or two central printers that everyone shares instead of having individual printers on employees’ desks.

So now that I’ve told you what you already know, I’d like to share something with you that you may not know – the font you choose for your documents can save you – or cost you – money.

Yes, really!

by Diana L. Martin

Every business needs printed materials -  brochures that advertise the company's services, envelopes, stationery, business cards, invoices, work orders, etc.  All of these items are a type of marketing for your business.  Every letter you send out on letterhead, every work order that you leave with a client, every piece of paper that has your company information on it gets your company name out in front of people and it is important that the impression left behind is positive and professional.

by Alex Plachta

Not everything is easy to draw! In fact, I’d argue that almost everything is hard to draw! Illustrator and Photoshop can be challenging for the novice creator and photographing items is not always the simplest process. There are plenty of sites where you can purchase images, but on some jobs (like this blog) you might be able to find something totally acceptable - and high quality - without having to pay for the rights to the image. Here are two sites where you can find free images for whatever you’re designing. 

by Alex Plachta

This week we are going to cover paper weights! There are many articles out there that will explain exactly how paper weights are determined but for now, we won’t deep dive into that. It is more relevant to a paper mill’s production process than it is to real life uses. So here we go!